Positive outcomes of solar energy - Free Essay Example

For humanity, energy means the sustainability of life as we know it, and production on new technologies for future generations. Without, energy it would be impossible to have advances in technology. That is why solar energy should be something to be consider for new advances in technology, and the prevention of the ongoing destruction of our atmosphere. Solar energy can prevent impacts such as: water pollution, air pollution, light pollution, and climate change emissions that release carbon dioxide into the atmosphere. Fortunately, there are methods that have been built to help minimize the ongoing destruction of the environment. In, the past two centuries people have been using the suns energy to manufacture electricity. The United States and other countries are adapting to the stricter rules that come with solar energy. Not only is solar energy prodigious for the environment but it can also increase GDP growth for a country; not to mention it is a free renewable source that can increase property value. One of the main positive outcomes of solar energy is the preservation of the environment. Solar energy creates a renewable energy source which means unlike fossil fuels, coal, and nuclear energy, it is infinite (Solar Energy Pros and Cons). Earth is estimated to obtain 384.6 yotta watts (3.8461026) of energy from the sun in the form of light and radiation (Solar and Sustainable energy). Aforementioned, it means that the amount of sun the Earth gets in its surface in a month is equivalent to all the energy that has been obtained through fossil fuels. In a month the Earth gets more solar energy than the remaining fossil fuels found on Earth (Pearson). In essence, solar energy offsets more than 74 million metric tons of CO2 emissions each year (Solar Research Data), making it equivalent to taking 15.8 million vehicles off the road and planting 1.9 billion trees (Solar Research Data). Logically looking at the studies about solar energy, it should be acknowledged for infrastructures that exist or are being built. Doing so can save the future of existing and future life on Earth. Earth can benefit from solar energy by the reduction of carbon dioxide that is being emitted on the atmosphere, the destruction of ecosystems, and improvement of health for biotic and abiotic organisms. Not only can solar energy help the overall environment, it can also increase the GDP of the countries that use them. The United States, China, Germany, and Iceland are using solar energy in which studies have shown an increase in their GDP. One of these countries that has shown an incredible increase in GDP is China. Looking back in 2013, China had a total capacity of 378 GW of renewable power (Chinas Energy Transition). The indicated increase China has for solar power predicts that $1,042 billion is being added respectively, meaning that it accounts for about 0.58 to 0.47 percent of GDP increase to their economy (Science Direct). The United States is the second leading country to increase the solar energy consumption (cite here). During 2017, solar energy generated $17 billion in the United States economy alone (solar as an Economic Engine). According to the new analysis by the International Renewable Energy Agency, if 36 percent of solar energy is reached by 2030, it can increase g lobal GDP by 1.1 percent (IRENA). This would lead to roughly $1.3 trillion US dollars (IRENA). During a recent Paris Agreement, many countries are being encouraged to take action in the infrastructure of solar energy due to a big increase in GDP into each countries economy (United Nations Climate Change). According to Adnan Z. Amin, an Irena director general stated that analyzing the increase in GDP for solar energy can stimulate human welfare and boost employment worldwide (United Nations Climate Change). Employment would increase from $9.2 million to more than $24 million by 2030 (United Nations Climate Change). Looking at the statistics of how much solar energy can generate into a countries GDP and the impact it can create for future job perspective, more countries should consider a switch to solar energy. Not only can solar energy increase a countrys economy, it can also increase a persons property value. For example: in California, a small solar panel can get 3.1 kilowatts in a medium sized home and can add an average of $18,324 to the value of the property (Cost of Solar). Looking at the increase of the value of what a home can get by adding solar energy to a medium sized home, it can increase significantly higher if installed to bigger buildings. According to the National Renewable Energy Laboratory, installing 5kw of solar panels adds an average of $29,555 to the retail value of a medium sized home ( ). Solar panels in the past have been expensive, but innovative technology in the past 30 years has significantly declined the cost and improved the system quality and design (Sunrun). Today the cost of solar panel installation for a home is between $15,000 to $29,000 for a system size between 4kWand 8kW, and a lot of companies let people install solar panels for as little as $0 down (Sunrun). Recently, my significant other decided to purchase a home with solar panels. Not only did it increase the value of the home he purchased, it also diminished the cost of his electricity bill to a couple dollars each month. On top of the financial increase he has seen, it also has had a positive impact on the footprints of fossil fuels he consumes every day. The cessation of fossil fuels can get Earth closer to obtaining a halt on Earths climate change. Solar energy will not stop climate change, but it can slow down the rate at which climate change is happening. There are many scientific studies that show fossil fuels are harming the Earth and environment around it. It is up to us as humans to correct the harms we have caused the Earth. Replacing fossil fuels with solar energy is a small step that makes a big difference on our environment.

Family Dynamics And Social Values - 2554 Words

Family Dynamics and Social Values in Race-Religion as Factors of Domestic Violence Much of the ethnic and religious ideologies existent in numerous communities today are the result of history’s shaping the societies into what they are today, particularly during the earlier stages of the development of a religion or the peak of an era. The principles and ideals formed then have gone through alterations with time, as cultures have merged since their foundations. While some views and philosophies have been virtually discarded, common beliefs pertaining to order, power, and manner within a family have been preserved and passed down through generations upon generations. Such morals often span to the extent of violence, especially where†¦show more content†¦These viewpoints reinforce the attitude that violence is a husband’s right and that the woman is to blame. The findings of this study are related to studies in other Asian countries that share similar traditional attitude towards women† (Weingourt et al. 107). The concept that women are merely a portion of a man’s assets and should be treated as though they are material goods provides the notion that a man has every right to do with the women he ‘owns’ as he wishes – whether he treats them as queens, as commoners, or as slaves is his and only his decision to make. In this context, where women â€Å"are treated like children† does not radiate a positive opinion on children, as they do not have proper power or control over their own lives. In other words, women and children were both scene as dependent, and, while a son could grow up to establish himself and become independent, a daughter would have to remain depended throughout her entire life. Thus, we can presume that, if women and children were considered the lower orders of the structure of a Japanese family, then adult men were considered the head honchos. A study on family violence towards married Cambodian women opens by introducing major determinan ts of domestic violence against women (Yount and Carrera 355–360). The contributing factors include the following: â€Å"A Woman’s Social and Economic

IKEA Strategic Communication Strategy †MyAssignmenthelp.com

Question: Discuss about the IKEA Strategic Communication Strategy. Answer: Best Ideas in the campaign A campaign can be understood of as a series of advertisement message that share a single idea and a theme which make up an integrated marketing communication (IMC). These campaigns utilize diverse media channels over a particular time frame catering to its audience. Campaigns are launched to achieve an objective, usually of a large scale over a period of time. A campaign can have objectives like, increase in sales, communicating some product knowledge, educating the customer etc (Luxton, Reid Mayondo, 2015) The case study looks at the Swedish giant IKEA, which is not only surviving difficult economic times, but is rapidly expanding its retail presence in the Asia Pacific (APAC). One of the major highlights of IKEAs success has been its innovative multichannel distribution and communication strategy. IKEA was smart to notice that the retail market has evolved in terms of the purchasing behaviour, people were using high street retail chains to look for the product and then they track it down online to get the best buy. IKEA understood this pattern and wanted to make most of it. Hence, it entire strategic communication focussed towards getting the customer in the outlet and making them stay (Ngai Falkheimer, 2017) IKEA operates a highly effective multichannel distribution and communication strategy that successfully blends the physical outlet with a paper catalogue as well as online shopping (Garvey, 2017) Printing of 198 million copies, in 56 editions, in 27 different languages in the year 2010, was a great communicative strategy. Atmospheric and store design, IKEA quickly noticed that atmospherics, a term popularly coined by Philip Kilter, was a very important part of buyers behaviour. IKEA stressed on the store design as a part of its strategic communication, because it is a fact that, consumers interact in a pleasant atmosphere and thus IKEA captivated that aspect(Spence, Puccinelli, Grewal Roggeveen, 2014) IKEAs store entrances communicating the corporate logo and Brand Sweden connotations, all stores have exteriors and entrances emblazoned in colours match Swedish flag. Global surveys have associate Swedish products with extremely high level of quality, technological innovation, user friendliness and social responsibility (Kristoffersson, 2014) IKEA restaurant not only lets customers stay in the outlet for long, but also offers them low priced, exclusively Swedish menu which matches the brand value of the store, an absolutely brilliant strategy by maintaining the uniformity(Douma, 2016) Shoppers are constantly reminded of IKEAs value association via messages throughout the store. The shopping experience reinforces the concept of value obtained through self service, which is also communicated in the in store map (Wolf Wispeler, 2015) IKEAs another brilliant part of campaign was its flat pack furniture items, it sends out a clear message related to the added value that the customer gain by choosing to construct the items themselves (Tiwari, 2015) IKEA has prepared the store, with the communication in mind that its for the customers to shop themselves. In all their stores this communication is persistent, also their refund policies being fantastic, makes customers put their trust with IKEA Another key objective of the campaign is to keep the customers in the store for maximum time; this they manage by taking care of shoppers basic needs, child rooms, restaurants etc. This facilitates the customers to go through lengthy merchandize which are all over the store. A resolute concept and a great communicative strategy (Prange, 2016) The store increases its customer interaction by placing in kitchen planners, interior planners etc., and so more the interaction the chances of conversion increase by a fair amount. IKEA has a different communication strategy for its different target groups- for examples they have product range exclusive for singles, young families, the colouring of the interior is according to the target group, this all encompasses a beautiful designed communication strategy made for all its target groups. These are some of the best ideas of the campaign. IKEA sure is a market leader when it comes to taking the concept of Place from 7Ps of marketing this seriously and making something really engaging and big out of it. IKEAs entire communication strategy is based on the store designs and layout, its atmospheric and the way it pleases people, make them feel at peace and adds fun to their shopping experience (Lofgren, 2015) Bad Points of the campaign In the context of this case study, in my personal opinion I did not find any bad point in the campaign , but, yes , if relatively the campaign identifiers are kept in mind, some factors can be termed as inconsiderate or relatively bad. IKEA I order to engage with the customers keeps them busy in huge lines, allowing them a chance to view its entire product section and wide range of product. This is a good strategy of communication, knowing the day of shopping is a weekend or some relaxed day, but in normal daily hours, this would certainly bring in irritation to the customers as to why they have to go through the lengthy walk in order to make a purchase. Another communication strategy, which in my opinion is great but has certain flaws attached to it, for example when a shopper enters the store, he looks through the product he is wishing to purchase, and then have to get in the line which goes to the main hall, where the billing counter is, a lot of items are placed over their which does not suit the requirement of buyer, but are just kept to initiate impulse purchase. This is somewhat deceiving the customer, by luring them in, a good communication strategy for business but not so good for the pocket of customer. As mentioned earlier, the campaign of IKEA is flawless, with little or less scope to improvement, but yes, having said that, the store had some points in the campaign which lies at both sides of the spectrum. Goals and Objectives IKEA had specific goals related to the campaign as discussed in the case study, some of the strategies it used in order to achieve those goals are Goals Objectives Strategy Communicating corporate image and differentiate from competition Flat pack self-assembly furniture Low cost restaurant with Swedish food Special offers, loyalty card, membership, family card Staff uniforms Displays showing product quality testing Complement other channels of communication-for example media campaign support Consistent messages, images and themes throughout the store, even in rest rooms and caf that matches the communication of other channels as well. Catalogues available in store for customers to collect carry and make notes in. Communicate range of services and products on offer Visible and accessible staff help information points Store maps, layout information clear signage Facilitate efficient and friendly service delivery Staff uniforms Adequate parking Adequate check out and car pick up points Standardized design/formats across the network Increase the customer interaction and build relationship Store loyalty membership card Kitchen planners, catalogue dissemination etc. Create appeal for specific customer segments/target group Colour schemes and designs that appeal to specific target groups. Product ranges specific to the target group. Provide a comfortable shopping environment and favourable customer experiences Restaurant, child rooms, rest rooms Physically comfortable and aesthetically pleasing environment Appropriate temperature and humidity Use of complementary colour schemes. Learning from the campaign: IKEA believes in creating an experience for its customers, rather than the product. IKEA is one of the few companies who have understood very early, that the only way to get customers engage with the brand is by enriching their experience. Many companies have fail to understand this concept, and so keep on tweaking their product and services, and do not focus on the experience, IKEA though have kept its head high and worked towards enriching the experience of customer, which has helped them build a connect and relationship with the brand. IKEA has throughout maintained its brand identity, the signages, the Swedish flag design on the entrance of the stores, across the globe, resonates its values of great quality of product, technological innovation with its customer, this helps them in connecting with the customer. Its like if a person witnesses a kitchen, he would know its IKEAs kitchen, which is the strong brand identity of IKEA. The brand is great at designing its content; IKEA und erstands the relevancy and importance of good content creation. Its brilliant catalogues, in 27 different languages and in 50 different editions is a remarkable proof of it. IKEA does everything possible to know its customers really well, and hence uses kitchen planners, catalogue dissemination for it, the company has various forms lying around the store walkthroughs, where customers can leave in their feedback, and IKEA is one company who takes the feedback seriously in an ode to improve the customer experience. Future Idea Implementation The ideas in the campaign, gives an important insight on Atmospherics, IKEA with a strong focus on Place, from 7Ps of marketing has done wonders for it. IKEA is known all across the globe for its beautiful aesthetic store designs and layouts. Its out of the class designing, colours matching to the target group of the consumers, its in store merchandising etc. strikes a chord with its customers. Hence, my learning is, if you want to be best at your game, focus on all the 7Ps of marketing, keep the overall marketing communication consistent across all the channels and focus on enriching the customer experience with the brand (Li Zhang, 2016) References Ver?i?, D., 2016. Why Invest in Strategic Communication? Because It Creates Value.Communication Management Review,1(01), pp.28-40. Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Ngai, S.B.C. and Falkheimer, J., 2017. How IKEA turned a crisis into an opportunity.Public Relations Review,43(1), pp.246-248. Lfgren, O., 2015. Design by IKEA. A Cultural History. Tiwari, S., 2015.Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China(Master's thesis, Universitetet i Nordland). Douma, P., 2016.The fundamentals of a co-creation campaign(Master's thesis, University of Twente). Prange, C. ed., 2016.Market Entry in China: Case Studies on Strategy, Marketing, and Branding. Springer. Li, J. and Zhang, Y., 2016. Chinese Consumers Attitudes toward Experiential Marketing: The Case of IKEA. Spence, C., Puccinelli, N.M., Grewal, D. and Roggeveen, A.L., 2014. Store atmospherics: A multisensory perspective.Psychology Marketing,31(7), pp.472-488. Garvey, P., 2017. Consuming IKEA and Inspiration as Material Form.Design Anthropology: Object Cultures in Transition, p.101. Garvey, P., 2017. Consuming IKEA and Inspiration as Material Form.Design Anthropology: Object Cultures in Transition, p.101. Kristoffersson, S., 2014.Design by IKEA: a cultural history. Bloomsbury Publishing. Wolf, L. and Wispeler, A., 2015. Format Development and its Effects on Store ImageA Case Study on the inner-city IKEA Hamburg-Altona.

The Lesson Essays (615 words) - The Lesson, Sylvia,

The Lesson The theme in The Lesson by Toni Cade Bambara appears to be a lesson on Social Class and having a choice which society you choose to live in. Miss. Moore who takes on this responsibility to educate the young ones has more then a lesson to teach, but a challenging group of city kids to come by. Sylvia and Sugar which seems to be the leader of the group of neighborhood kids gives Miss. Moore that challenge and not give her the satisfaction. Sylvias stubborn and stern attitude is sear towards Miss. Moore perhaps Sylvia got a bad impression of Miss. Moore from all that was said about her by the grown-ups. The narrator speaks as a second person and to me Sylvia is the narrator in the story. When the narrator speaks it is she would always say I and when Miss. Moore asked Sylvia she states Im mad, but I wont give her that satisfaction. The story takes place in what some people might call the projects, or the gutto but in this case its called the slums by Miss, Moore. Miss. Moore starts and finishes be telling them what things cost and what their parents make and how money aint divided right in this country which is already part of what the lesson Miss. Moore is trying to come across. I feel that Miss. Moore kept an eye on Sylvia the most then Sugar, Junebug, Flyboy, Rosie and Mercede because Miss. Moore wants to get the message through to Sylvia, plus Sylvia is the one who influences Sugar and the other kids. When they arrived on Fifth Avenue that was when Sylvia and Sugar realize that the society they are surrounded by is nothing like the one they live in. To me Sylvia might have been kind of intimidated by her surroundings on Fifth Avenue thats why she hesitated to go into F.A.O Schwarz. So me and Sugar turn the corner where the entrance is, but when we got there I kinda hung back that was the line that gave me the impression. Sylvia ,Sugar and the rest of the kids gets a taste of society on Fifth Avenue, but it was miss. Moore who gives them the chance to experience it for themselves. Society is often perceived as a rich and fashionable social class depending on how you want to put it, but to the characters in the story of The Lesson They are naive, they are experiencing something that is totally new and it would be understandable if they didnt get Miss. Moore whole point of bring them to Fifth Avenue. It was obvious that Sugar and Mercede didnt get the point they only know that white people are crazy because of the prices they pay for a toy and fur coats. They were given a choice to change it all and be able to afford things white folks buy and live in a society theyve seen on Fifth Avenue. Although, Sylvia never wanted to give Miss. Moore the satisfaction I think that she was the only one who actually got the point and was thinking of what her future holds for her, plus she knows what she wants From my perspective this symbolizes different social classes, and I would say the difference in opinion each character has in the society theyve encounter. I personally like the title of The Lesson it speaks for itself and I think that by the title it really attracts a readers attention because of curiosity as to what the lesson is about. English Essays

King of Horror essays

King of Horror essays Horror movies have never particularly interested me but when Evil Dead II was first introduced to me, I immediately fell in love with it. Although it is supposed to be a horror movie, the director, Sam Raimi, added his own twisted sense of humor into it to get a scare and laugh out of his audience. He does this with flying colors with his cheesy use of blood, the stupidity of the supporting characters, the masculinity of the main character Ash, and the Three Stooges humor placed sporadically throughout the movie. The basic plot this horror movie is that a scientist found The Book of the Dead, which he had been looking for his entire life. After finding this book, he travels to a remote cabin somewhere in the United States and summons demons that possess any human beings in the area. Our brave hero Ash is unaware of this in the first Evil Dead and plays a tape recording that summons the spirits from the woods. All hell breaks loose and Ash is the only survivor at the end. Ashs girlfriend, his best friend, and his best friends girlfriend all become possessed and ultimately hacked to pieces. After going through an ordeal like this, one would think that it would be highly unlikely for Ash ever to set foot within one hundred miles of the cabin. However, our unpredictable hero manages to find the courage to bring a new girlfriend of his to the cabin once again. And once again, possessed creatures are hewn and mangled and Ash is once again the only survivor. The beginning of Evil Dead II starts out fast because Evil Dead covered what the audience should know about the movie, and any true fan of Evil Dead II should already have seen Evil Dead. So right of the bat, Ashs new girlfriend is killed the exact way his last girlfriend was killed, Ash chops her head off with a shovel. After this, Ash tries to escape only to find the bridge he crossed in his car earlier to get to the cabin had been destroyed co...

Marketing communication Essay Example | Topics and Well Written Essays - 3750 words

Marketing communication - Essay Example Recent studies show that the public over-attributes poverty to characteristics such as character flaws of the poor and under-attribute situations beyond the poor’s control. (Bolitho et al. p. 14). The studies also show that the wealthier the individual and the more opportunity the individual is afforded, the more likely that individual is to blame the poor for their own plight. (Bolitho et al. p. 14). This study is important, as it illustrates a challenge that organizations that help the poor must face – if people are predisposed to blame the poor for their own plight, they are less likely to give. (Bolitho et al. p. 14). Another trend that is related to the above phenomenon is known as the â€Å"stereotype rebound effect.† Kennedy and Hill (2008) argue that typical advertising campaigns, in which the poor are depicted as â€Å"helpless, passive and destitute†¦desperately awaiting handouts from aid agencies† contribute to this phenomenon, in which ind ividuals, upon seeing these helpless poor, attempt to suppress the stereotypes that they are feeling about these people, and this suppression leads to a â€Å"stereotype rebound effect† that leads to fewer donations. (Kennedy and Hill, 2008, p. 112). Profile of the campaign audience The individuals who will be targeted will be those that display the characteristics of conspicuous compassion, donors who are peer driven, donors who are community driven, self-driven donors and corporations. The profiles of these donors are explained in the next section below. As explained below, each of these donors would be the most likely to give to this campaign, because of the psychographic profiles of each of these groups. Audience Perception This section discusses the key attitudes and perceptions of the different psychographic profiles that will be targeted in this campaign. The first psychological trend is what is known as â€Å"conspicuous compassion† (Grace and Griffin, 2006, p. 147). This refers to a particular behavior in which an individual participates in charitable work, or displays charitable symbols, such as ribbons, for ostentatious reasons as opposed to altruistic ones. â€Å"Conspicuous compassion† is related to the term â€Å"conspicuous consumption†, in which an individual purchases an expensive car or house, because to not do so would imply failure. As with â€Å"conspicuous consumption†, the individual is interested in his or her image, and how this image is supposedly enhanced through public emoting. This person does not care about the charity, he or she just cares about how being associated with the charity enhances his or her image. (Grace and Griffin, 2006, pp. 147-148). â€Å"Conspicuous compassion† is a logical extension to other studies that show that donors are often motivated by intrinsic benefits, such as â€Å"increased self-esteem, public gratification, satisfaction and fulfillment through meeting oneà ¢â‚¬â„¢s obligation.† (Grace and Griffin, 2006, p. 148). If a donor’s motivation is â€Å"conspicuous compassion†, then that donor is looking to the charity to enhance his or her social standing. Grace and Griffin (2006) argue that conspicuous compassion is the reason why people wear empathy ribbons, and, presumably, empathy bracelets, such as the yellow bracelets offered by The Livestrong Foundation. Further, the individuals who are

Sonnet by Shakespeare to Explicate Essay Example | Topics and Well Written Essays - 250 words

Sonnet by Shakespeare to Explicate - Essay Example While the sonnet is largely straightforward, it does have a number of challenging images. In the third line, Shakespeare writes, â€Å"And trouble deaf heav'n with my bootless cries† (Shakespeare 3). Here, the narrator is indicating this in his loneliness he cries out to heaven with useless (‘bootless’) cries. Shakespeare advances this theme of despondency and loneliness, indicating that the narrator wishes that he had the life of others; Shakespeare writes, â€Å"Desiring this man’s art, and that man’s scope† (Shakespeare 7). The sonnet follows a Petrarchan structure, which is visible in the final six lines when the narrator indicates that despite his despondency, â€Å"Haply I think on thee, and then my state,/ Like to the lark at break of day arising† (Shakespeare 10-11). In these regards, the overriding theme and rhetorical strategy indicates that while the narrator experiences considerable despondency, the thought and image of his love make the trying times bearable. In conclusion, this essay has considered Shakespeare’s ‘Sonnet 29’. It has considered theme and rhetorical strategy, indicating that the poem is a love sonnet with a Petrarchan structure. Ultimately, the sonnet is a powerful and unique one within Shakespeare’s canon. References Shakespeare, William. Sonnet 29. Shakespeare Online.